iGolf is excited to partner with Essen International AB (Golfmetrics)

Category: Golfers | Game Improvement

SAN DIEGO, CA – August 31, 2026 – iGolf is excited to partner with Essen International AB, the Swedish company behind Golfmetrics, a golf performance and statistics platform built around Strokes Gained analysis. Through the partnership, Golfmetrics integrates iGolf’s industry-leading golf course mapping and GPS data into its platform, providing accurate course intelligence that supports course identification, satellite mapping, and the detailed shot-by-shot performance analysis golfers use to better understand their games.

Golfmetrics is designed around a straightforward principle: golfers improve more effectively when they understand where they are actually gaining and losing strokes. Players record their shots during a round, allowing the platform to analyze performance using Strokes Gained, a methodology that evaluates each shot relative to benchmark performance rather than relying solely on traditional statistics such as fairways hit, greens in regulation, or total putts. This gives golfers a more detailed picture of how different areas of their games contribute to scoring and helps identify the areas where improvement can have the greatest impact.

The platform extends that analysis with tools that help golfers visualize and evaluate their performance. Golfmetrics includes shot-dispersion graphs, satellite course mapping, detailed round reports, GPS and course search, and saved tee preferences, creating a connected record of where and how a golfer plays. By examining individual shots and broader performance patterns together, golfers can move beyond a traditional scorecard and develop a clearer understanding of their strengths, weaknesses, and tendencies over time.

Through its partnership with iGolf, Golfmetrics gains access to a global course-data foundation spanning more than 40,000 mapped golf courses across 177 countries. iGolf’s course mapping and geospatial intelligence provide the geographic context needed to connect performance information with the golf course where it occurred. Accurate course identification, hole layouts, and mapping help Golfmetrics place individual shots and round data into meaningful spatial context, strengthening the connection between statistical analysis and actual on-course performance.

The partnership is particularly well aligned with Golfmetrics’ analytical approach. Strokes Gained is most valuable when golfers can understand not simply the final statistical result, but the shots and situations that produced it. Combining Golfmetrics’ performance analysis with iGolf’s understanding of the physical golf course creates a richer picture of each round — connecting a golfer’s decisions and shot outcomes with the environment in which those shots were played.

“Golfmetrics has built its platform around helping golfers understand what their scores alone can’t tell them. Strokes Gained provides a much deeper picture of performance, and accurate course intelligence adds important context to that analysis. We’re excited to partner with Essen International and provide the mapping foundation that helps Golfmetrics connect individual shots, course position, and performance data into insights golfers can use to better understand and improve their games,” said Ryan Kimberling, Vice President of Sales & Strategy at iGolf.

About iGolf

iGolf is a global golf technology company specializing in golf course mapping, GPS content, geospatial intelligence, and virtual golf solutions. With more than 20 years of mapping expertise, iGolf licenses data for over 40,000 golf courses across 177 countries, powering products from more than 100 partners worldwide. Each year, more than 30 million rounds of golf are played using iGolf-powered GPS and course intelligence. The company’s technology portfolio also supports launch monitors, virtual golf, golf carts, laser rangefinders, mobile applications, and other connected golf experiences.

About Essen International AB (Golfmetrics)

Essen International AB is the Stockholm, Sweden-based company behind Golfmetrics, a mobile golf performance and statistics platform centered on Strokes Gained analysis. Golfmetrics allows golfers to record and analyze their shots, evaluate performance across different areas of the game, review shot-dispersion patterns, explore satellite course maps, and generate detailed round reports. The platform combines statistical analysis with GPS and course information to help golfers identify strengths and weaknesses and make more informed decisions about where to focus their improvement efforts.