iGolf is excited to partner with Propa Software Ltd (Open Tee)

Category: Golfers | Game Improvement

SAN DIEGO, CA – June 7, 2023 – iGolf is excited to partner with Propa Software Ltd, the UK-based technology company behind Open Tee: Golf GPS & AI Caddy, a modern golf platform combining detailed course visualization, GPS, scoring, performance analytics, and artificial intelligence within a connected iPhone and Apple Watch experience. Through the partnership, Open Tee integrates iGolf’s industry-leading golf course mapping and GPS data into its platform, providing the accurate course intelligence needed to support its 3D course maps, on-course distances, strategic tools, and AI-powered caddie experience.

Open Tee is designed to move beyond the traditional GPS rangefinder by helping golfers both visualize the course and make more informed decisions while they play. The application provides interactive 3D course maps, GPS distances, and distance arcs that give golfers a detailed view of the hole and the targets ahead. Players can explore the course, evaluate distances to relevant locations, and use that information to develop a clearer plan for each shot. The experience extends to Apple Watch, allowing key information to remain accessible from the golfer’s wrist during play.

A central component of the platform is Cadd AI, Open Tee’s artificial intelligence caddie. The feature is designed to add an intelligent layer to the traditional GPS experience, helping golfers interpret course and performance information rather than simply presenting raw distances. By bringing AI into the on-course experience, Open Tee is developing a platform where detailed course information, the golfer’s playing history, and performance data can contribute to increasingly personalized guidance.

Through its partnership with iGolf, Open Tee gains access to a global course-data foundation spanning more than 40,000 mapped golf courses across 177 countries. iGolf’s detailed mapping and geospatial intelligence provide the underlying spatial context for the application’s course visualization and GPS functionality. Accurate representations of holes, greens, hazards, and other course features are particularly important for an experience built around interactive mapping and strategic decision-making, giving Open Tee a scalable foundation for presenting the physical golf course within its digital environment.

Open Tee also connects the individual round with longer-term performance analysis. Golfers can maintain digital scores, review previous rounds, and use performance insights to develop a clearer picture of how their games evolve over time. This combination of historical playing information and current course context creates additional opportunities for AI to become more personalized as the platform develops — connecting what the golfer has done previously with the decisions they face during future rounds.

The platform also incorporates social and competitive elements, extending the experience beyond individual GPS and performance analysis. By bringing course visualization, scoring, playing history, performance information, competition, and AI together within one ecosystem, Open Tee is creating an increasingly connected experience around both how golfers play and how they engage with the game.

“Open Tee represents an exciting evolution of the traditional golf GPS experience. Their team is combining detailed course visualization, performance information, and artificial intelligence to help golfers not only understand where they are on the course, but make better decisions about what to do next. Accurate course intelligence is fundamental to making that experience meaningful, and we’re excited to partner with Propa Software as they continue developing Cadd AI and the broader Open Tee platform,” said Ryan Kimberling, Vice President of Sales & Strategy at iGolf.

About iGolf

iGolf is a global golf technology company specializing in golf course mapping, GPS content, geospatial intelligence, and virtual golf solutions. With more than 20 years of mapping expertise, iGolf licenses data for over 40,000 golf courses across 177 countries, powering products from more than 100 partners worldwide. Each year, more than 30 million rounds of golf are played using iGolf-powered GPS and course intelligence. The company’s technology portfolio also supports launch monitors, virtual golf, golf carts, laser rangefinders, mobile applications, and other connected golf experiences.

About Propa Software Ltd (Open Tee)

Propa Software Ltd is a UK technology company and developer of Open Tee: Golf GPS & AI Caddy. Launched in 2023, Open Tee combines 3D golf course maps, GPS distances and distance arcs, digital scoring, historical round information, performance insights, social and competitive functionality, and its Cadd AI artificial intelligence caddie within a connected mobile golf platform. Open Tee is available for iPhone and Apple Watch, with Propa Software Ltd identified by Apple as the application’s developer and provider.