iGolf is excited to partner with Scratch Technologies

Category: Golfers | Game Improvement

SAN DIEGO, CA – May 9, 2025 – iGolf is excited to partner with Scratch Technologies LLC, the company behind ScratchAI, an iOS-based golf performance platform combining an AI-powered on-course caddie, swing analysis, and personalized instruction to help golfers make smarter decisions and improve faster. Through the partnership, iGolf’s global course mapping and GPS technology will provide the course intelligence foundation behind ScratchAI’s coaching, strategy, and shot recommendation features.

Through the partnership, ScratchAI will integrate iGolf’s comprehensive GPS course database into its platform, providing the detailed course intelligence required to power its AI-driven recommendations. With iGolf’s database covering more than 40,000 mapped golf courses across 177 countries, including detailed hole layouts, green mapping, elevation data, hazard positioning, and geospatial information, ScratchAI will be able to deliver more accurate, course-specific guidance to golfers around the world.

ScratchAI was developed around the belief that golfers often struggle to improve not because they lack effort, but because they lack personalized information at the moments when it matters most. The platform’s AI Caddie analyzes a player’s style, course conditions, and real-time variables to provide personalized club and shot recommendations rather than generic distance-based advice. Before a round, Pre-Round Strategy creates hole-by-hole recommendations tailored to the individual golfer. During play, Instant Caddy Mode provides on-demand guidance, while the Swing Analyzer and personalized lesson programs connect swing mechanics and practice directly to on-course performance.

With more than 65,000 golfers using the platform, ScratchAI brings together technology, coaching, and performance analytics to create a more complete improvement experience. By combining a golfer’s own performance data with accurate course context, the platform helps players better understand their decisions, identify opportunities for improvement, and build more effective practice habits.

“The next generation of golf improvement will be built around helping golfers make better decisions with better information,” said Ryan Kimberling, Vice President of Sales & Strategy at iGolf. “ScratchAI has taken a unique approach by combining AI coaching, swing analysis, and on-course strategy into one connected experience. Accurate course intelligence is critical to making those recommendations meaningful, and we’re excited for iGolf’s mapping technology to provide the foundation that helps ScratchAI deliver truly course-aware guidance.”

About iGolf

iGolf is a global golf technology company specializing in golf course mapping, GPS content, geospatial intelligence, and virtual golf solutions. With more than 20 years of mapping expertise, iGolf licenses data for over 40,000 golf courses across 177 countries, powering products from more than 100 partners worldwide. Each year, more than 30 million rounds of golf are played using iGolf-powered GPS and course intelligence. The company’s technology portfolio also supports launch monitors, virtual golf, golf carts, laser rangefinders, mobile applications, and other connected golf experiences.

About Scratch Technologies

Scratch Technologies LLC is the company behind ScratchAI, an AI-powered golf performance platform designed to help golfers improve through personalized coaching, course strategy, and performance analysis. Available on iOS, ScratchAI combines an AI Caddie, swing analysis, expert-designed lessons, performance analytics, and personalized recommendations to connect practice with on-course results. The platform is built to help golfers of all skill levels make smarter decisions, understand their game, and improve with a more data-driven approach.