iGolf is excited to partner with TruGolf

Category: Off Course

SAN DIEGO, CA – May 1, 2024 – iGolf is excited to partner with TruGolf, a pioneer in golf simulation technology and the company behind the E6 software ecosystem. Through this robust partnership, iGolf’s golf course mapping and geospatial intelligence supports the expansion of real-world course content within TruGolf’s virtual golf platform, bringing together two companies with decades of experience transforming physical golf courses into immersive digital environments. The collaboration provides a scalable course-data foundation as TruGolf continues expanding E6 across its growing ecosystem of launch monitors, simulators, home users, and commercial indoor golf facilities.

TruGolf has played a foundational role in the evolution of golf simulation. Its history traces to Access Software, creator of the acclaimed Links golf franchise, and TruGolf maintained the core programming and graphics team following Microsoft’s acquisition of Access Software in 1999. That experience helped establish TruGolf as an early innovator in 3D golf simulation and ultimately led to the development of E6, a platform that today combines virtual course play, practice and improvement tools, competition, player analytics, and commercial facility functionality.

The newest generation of E6 by TruGolf represents a significant expansion of that platform. TruGolf currently offers more than 15,000 courses rendered in 4K, alongside 46 skills challenges and compatibility with 19 launch monitor devices. The software extends beyond traditional simulated rounds with tools for bag mapping, club fitting, practice, and on-course improvement, giving golfers opportunities to both play and work on specific aspects of their games within the same environment. E6 also provides broad hardware compatibility, supporting TruGolf’s own APOGEE and LaunchBox systems as well as launch monitors from manufacturers including FlightScope, Garmin, Rapsodo, and others.

Through its partnership with iGolf, TruGolf gains access to a global mapping infrastructure covering more than 40,000 golf courses across 177 countries. iGolf’s detailed course layouts, green geometry, elevation information, and geospatial intelligence provide a powerful source of real-world course information that can support the continued development and expansion of TruGolf’s virtual course library. The relationship brings together iGolf’s expertise in accurately mapping the physical golf environment with TruGolf’s expertise in transforming course information into interactive virtual golf experiences.

The depth of the partnership is particularly meaningful because TruGolf operates across virtually every layer of the indoor golf experience. In addition to E6 software, the company develops its own launch monitor technology, including the ceiling-mounted, camera-based APOGEE and portable LaunchBox, and offers complete simulator solutions for residential, professional, commercial, and custom installations. APOGEE measures both club and ball data without requiring specialty balls or marked clubs and includes video-based impact analysis, while TruGolf’s simulator systems connect that measured shot data directly with the virtual environment displayed to the golfer.

E6 also extends the partnership opportunity beyond individual golfers into the rapidly expanding commercial indoor golf market. TruGolf’s commercial software provides tools for simulator security, remote system monitoring, league management, member messaging, events, seasons, handicaps, and facility usage data. Player profiles can retain individual shot and round information, while the E6 online portal provides digital scorecards, round statistics, and advanced analytics. This combination of virtual course content, player data, hardware connectivity, and business management has positioned E6 as both a consumer simulation platform and an operating environment for indoor golf businesses.

“TruGolf has been shaping virtual golf for decades, which makes this an especially meaningful partnership for iGolf. Both companies understand that creating an authentic digital version of golf requires much more than simply drawing a golf hole — it requires accurate course information, sophisticated technology, and a deep understanding of how the game is actually played. Combining TruGolf’s simulation expertise and expansive E6 ecosystem with iGolf’s global mapping intelligence creates tremendous opportunities to bring more real-world courses into virtual golf and make those experiences increasingly representative of playing the course itself,” said Ryan Kimberling, Vice President of Sales & Strategy at iGolf.

As indoor and virtual golf continue to become a larger part of how golfers practice, compete, socialize, and experience the game, the iGolf and TruGolf partnership creates a strong foundation for continued innovation. By combining iGolf’s global understanding of where golf is played with TruGolf’s expertise in recreating how golf is played virtually, the companies are helping connect thousands of physical golf courses with an increasingly sophisticated digital golf ecosystem.

About iGolf

iGolf is a global golf technology company specializing in golf course mapping, GPS content, geospatial intelligence, and virtual golf solutions. With more than 20 years of mapping expertise, iGolf licenses data for over 40,000 golf courses across 177 countries, powering products from more than 100 partners worldwide. Each year, more than 30 million rounds of golf are played using iGolf-powered GPS and course intelligence. The company’s technology portfolio also supports launch monitors, virtual golf, golf carts, laser rangefinders, mobile applications, and other connected golf experiences.

About TruGolf

TruGolf is a golf technology company with decades of experience developing virtual golf software, launch monitors, and complete golf simulator systems. The company’s E6 software platform provides virtual course play, practice and improvement tools, worldwide competition, player analytics, and commercial facility management capabilities across a broad range of compatible launch monitor technologies. TruGolf also develops the APOGEE and LaunchBox launch monitors and offers residential, professional, commercial, and custom simulator solutions. Its roots extend to the development team behind the Links computer golf franchise, providing the company with a longstanding history in the development of interactive and simulated golf experiences.